Reducing your turnover in 2019: everything you need to know
Nowadays, companies are facing a crucial challenge: retaining their talent. It is probably the same for you.
Employees’ expectations are evolving: searching for meaning, fulfilment and quality of life at work are part of the questions that your employees are asking themselves. Human Resources departments therefore have to adapt to avoid too high a turnover.
According to the Harvard Business Review, in order for your HR actions to fundamentally improve your employees’ performance and well-being, you have to manage HR risks.
HR risks? What are we talking about here?
Too often reduced to the notion of psychosocial risks, there are many HR risks and these are often linked. The well-known issue of turnover is amongst them.
And it can be very costly for you.…
- Annual salary for an equivalent position
- Recruitment process: sourcing and promoting vacancies, screening applications, conducting interviews, selecting the candidate, negotiating, etc.
The cost associated with the integration process: administrative procedures, introduction to the teams and training.
So how do you reduce your turnover?
To set yourself apart and convince your internal talent to stay by your side, you have to start by measuring and analysing your current turnover. Once the preliminary work has been completed, this is the point where you implement appropriate corrective actions.
We are therefore going to look at these, one by one.
How do you calculate your company’s turnover?
Turnover: an indicator of how healthy your company is
Our friend Google defines it in (just) 7 words:
“Replacement rate of staff at a company”.
The reality is a bit more complex.
What does this rate correspond to exactly?
Turnover (or rotation rate) enables you to measure the movements of employees joining your company and those leaving it over a given period. It is generally calculated over a quarter, half-year period or year.
Do not overlook it: this figure generally reflects your company’s overall state of health! This indicator should be tracked over time. It is also interesting to put it into perspective in terms of ‘exceptional’ events that may arise within your company.
What is the formula for calculating turnover?
To find out your turnover, the formula is simple:
Let’s take an example.
As of 1 January 2018, company XYZ has 300 employees. During the course of 2018, the company recruits 30 new employees. 50 departures (it doesn’t matter whether these are voluntary or not) also took place over the same period.
Company XYZ has therefore replaced 13.3% of their workforce in 2018.
To gain insight into the efficiency of your HR policy, now focus more specifically on the departures.
If you are mapping these, there are two types of departures:
- Involuntary departures: redundancies, sickness, internal reorganisation, etc.
- Voluntary departures to be divided into two categories:
- Functional: retirement, departure of staff who are not performing well
- Dysfunctional: departure due to an employee feeling unhappy
It is clear that you should focus on the dysfunctional departures to have an impact on reducing your turnover. But we will come back to that.
When do you measure your turnover?
We recommend that you analyse your turnover as part of monthly or quarterly reporting. This will enable you to be more agile in implementing actions and projects to improve your employees’ engagement.
Analysing your turnover rate: assessing the results
As with any indicator, calculating your turnover is only useful if you analyse it.
At that point, 3 levels of interpretation are possible:
- Your turnover is low (less than 15%)
The social situation at your company is healthy.
- Your turnover is zero (0%).
Your company risks a lack of internal impetus and could be missing out on new talents. Understand that turnover is healthy to a certain extent.
- Your turnover is high (more than 15%)
You need to reflect on the root causes for the increase in this turnover. There could be various reasons for this (organisation, social climate, few benefits, lack of responsibility, no training options, few progression opportunities, etc.).
The factors to take into account when analysing your turnover
There are exceptions to every rule.
Working for decades in the same job is no longer the norm for the new generation. The figures bear witness to this: in 30 years, the rotation rate has multiplied by 5. Your employees will tend to prefer to increase their number of experiences in order to boost their careers.
Our advice: internal mobility is still not being sufficiently exploited by companies. We will go back to this in another upcoming article.
If your turnover has increased over the past few years, you can rest assured that one of the reasons (and it might not be the only one) is down to a fully transforming economic and social context.
The business sector
The second element to take into account is your business sector. Each one of them is subject to a different turnover rate. Therefore, the reference skill sets to consider are not the same.
For example, the hospitality sector has a higher than average turnover rate. It is also the case for low-skilled jobs, more simply those that are ‘expendable’.
On the contrary, the public sector has one of the lowest turnover rates. Why? Simply because civil servant status guarantees a job for life: an employee therefore thinks twice before leaving the civil service.
Furthermore, the company’s classification and lines of business (sometimes at odds) can also influence your turnover.
How do you explain a high turnover?
If your turnover is higher than the average for your sector without there being any specific contexts, it is time to revisit the details of your policy and internal organisation.
Several factors come into play for explaining these figures. We have selected a few questions for you.
Please take the time to respond to them, it’s important!
- Do your management methods match your employees’ expectations?
- In fact, what are your employees’ expectations when it comes to management issues?
- How do you communicate the company’s results internally? Are you transparent enough?
- What means are available to your employees for continuously developing themselves? Is information (and training ) readily available?
- What are the different benefits offered to your employees? What are the actions and projects implemented to promote internal mobility? Do you have a real development policy that is clear, transparent and adapted to your employees’ needs?
After these initial reflections, it is time to put a plan of action into place to rectify any weak points.
How do you reduce your company’s turnover?
I’m sorry to say that there is no magic formula for determining these actions. But that is not to say that we aren’t going to give you some ideas. In fact, they seem essential to us for reducing your turnover.
One of the first things to do would be taking the time to have discussions with your employees. Organise group or individual sessions on specific topics. They will enable you to spend some valuable time addressing their current frustrations and expectations in terms of HR policy.
Your employees will feel all the more important and engaged by the company. However, in order to engage with your employees (and reduce turnover), here are some paths of reflection to explore.
#1 Empower your teams
It can never be said enough that empowering your employees will strengthen their self-confidence, initiative-taking and, by extension, the commitment that they may have to your company. Therefore, involve managers in these reflections. There is no place for micromanagement in 2019.
#2 Improve your employees’ working environment
And this includes areas that are furnished, so that your employees can talk to one another, take a break and relax. OK, putting a table football game right in the middle of an open space wouldn’t really make sense. But similar actions must be integrated into a wider approach to ensuring your employees’ comfort and well-being. We are convinced that these investments work in the long-term. Without knowing it, they give a strong indication, both internally and externally, of good working conditions and environment on a day-to-day basis.
#3 Offer exclusive social benefits
Restaurant vouchers have almost become the norm nowadays. However, you can use health plans or similar benefits to differentiate yourself from other companies. Also, use annual events to launch new benefits: special rates for certain shows or even putting new services into place for employees (meal delivery, valet or concierge services, etc.)
Discuss these with your employees to find out what they want. A young employee aged 26 will definitely not have the same wants as a father of 3.
#4 Talk about internal mobility and progression opportunities
These two points are essential and bring several advantages for both the employee and the company.
- Saving time and money: the employees are already part of the company
- Evaluating your employees’ talents
- Knowing the company
- Driving career paths
- Developing a new wide-scale vision of employment
- Real and realistic progression opportunities
- Gaining confidence and motivation to excel
- Sense of belonging to the company
- Developing new skills
- Recognition from superiors for delivered work
#5 Develop internal training provision
In-company learning transforms. After e-learning, digital learning has been developed more and more over the past few years to speed up internal training.
You have to consider long-term training. It must enable your employees to perform better in their everyday lives in order to ultimately improve the company’s performance.
Conduct internal surveys and interviews with employees and their managers to find out their training needs. In this way, you are better informed and more level-headed regarding the relevance or irrelevance of such training.
#6 Involve your employees in your HR projects
We have already talked about the fact that we are all searching for meaning in our respective careers. Your role is also to reassure your employees about their future and the importance of their job within the company.
Also, be transparent regarding ongoing projects and upcoming improvements. Few companies have succeeded in creating a true culture of transparency. We know that it isn’t easy and that it takes time. But start to think about it today, that’s already a step towards getting ahead of other companies tomorrow.
As we have seen, high turnover is very costly. But how do you succeed in reducing turnover?
For your company’s health and your employees’ well-being, we have developed 3 key steps throughout this article.
- Calculate your turnover and break down your results according to the reasons behind the departures.
- Analyse them without forgetting to take into account the context, your business sector and the type of job.
- Put a plan of action into place according to your employees’ expectations.
And that starts today!